Different types of email marketing campaigns

There are endless possibilities when it comes to email campaigns. It can be difficult to know where each one should fit into your strategy, how to structure them and what the point is to them, if any at all? I’ve put together a post on each type so you can read through detail on each […]

Email Newsletter Campaigns

You’ve seen thousands of these before. Pre-GDPR every company on the planet would auto-enrol you into their mailing lists and oftentimes you’d be bombarded with their email newsletter campaigns, read maybe 1 per week and unsubscribe when you’d finally had enough. I’ve done that before too and it made me think – what would I […]

Cold Email Marketing Tips

We’re told to keep away from strangers from a very early age, we have no reason to trust them, would rather not risk the consequences of engaging with them and certainly don’t want to let them intrude on our day. So how can you break down that barrier? Rather than just cold email marketing tips, […]

A Direct Email Marketing Campaign

In direct marketing, email campaigns are mostly overlooked as we have this vision that a good sales team looks something like the Wolf of Wall Street – sales guys dropping jazz lines with the linguistic talents of Derren Brown calling out beneath a motivational poster: ‘ABC: ALWAYS BE CLOSING.’ These days sales managers are in […]