This is our crash course in content marketing in a comfortable environment where can be yourself. This is very important as the focal point of great content is personality. This entire workshop orientates around that and leveraging content across different marketing channels.
Content and Cocktails:
Simplifying Content Marketing
Content has always been the centrepiece of marketing but these days, with so many marketing channels, it’s become the thread that ties them all together and allows you to position your company in a way that wasn’t previously possible.
Content marketing is a strategic approach that doesn’t just cement your position in the market, it brings together internal departments and creates a collaborative environment amongst teams. You’re playing to your strengths, company wide.
This workshop is the first in a set of 3 content marketing sessions with Christopher Robin. The goal of the workshop is to give you the confidence to create engaging content using copy and a variety of formats to drive inbound leads and engagement. Content doesn’t have to be complex or high budget, it just takes a little bit of thought.
This workshop is aimed at internal marketers, business owners and sales people wanting to gain an understanding of content marketing. Ideally marketing, in some form, will be a part of your day job.
WHAT THE DAY WILL INCLUDE
The content opportunity
Creating engaging content
Measuring what matters
LEARNING ASPIRATIONS: WE HOPE YOU WILL
You will not die by boring presentation at one of our workshops. You’ll learn by doing, which is the best way to improve your skills in marketing.