Search Engine Optimisation Services
Build your presence in search engines.
If you’re confused about search engine optimisation, don’t worry, you’re not alone. Some people think it’s just a case of placing ‘keywords’ on a page but that couldn’t be further from the truth. On page SEO is just the tip of the iceberg, the majority of SEO is non visual in the form of backlinks and authority, which is determined by a so many factors, you’d need it presented on a Roman scroll.
So you’d like your website to receive more traffic? Awesome. The bad news is that it can take a long time to see any results from the project and it needs to be maintained on an ongoing basis. The good news is that we can help you achieve an improvement in ranking, website traffic and conversions with our affordable SEO services and get your website into such great shape it will be receiving regular visitors.
As this is a longer term strategy, we’d always recommend that you make use of a combination of strategies. It’s often best combined with direct marketing or PPC and not relied on alone.
White Hat SEO Services
At Sweet Leads we offer a ‘White Hat SEO Service.’ This means that everything we do works well with search engine algorithms, none of the activity will be seen as SPAM or harm your search engine rankings. Sometimes, search engines issue penalties that prevent you from ranking, but we can help you resolve that too, if it ever happens. The approach we will use for your website will primarily be to inform your customers of your products and get them to buy – these are the kinds of pages that rank well in Google.
This means there will be no keyword cramming on your website and no spam backlink generating software. The long and hard way is unfortunately, the ONLY way anyone should approach SEO, but we’re here to help you for the longer term. It all starts with an initial complementary audit of your website, which you can request with the top button, below!
If you have a shop or office that caters to the local area, local SEO can be a great way to increase business.
If you have multiple shops or offices that cater to different local areas then a local SEO project could be a game changer for you. You can use the locations of your premises as a way to leverage a ranking in search engines. Your potential customers, that live or work near your offices will be able to find you in both search engines and maps.
So you’ve just searched in Google, found an amazing website with the product you’re looking for, you click the link and it takes 6 seconds to load. Chances are you’re about to find a better website to buy from instead?
In a very simple way, that’s what technical SEO is about. It’s the instructions your website gives to search engines, it’s the performance and loading times of your pages, encryption and optimisation of content.
It can include a range of website issues from framing, redirects, errors like 404s and pointlessly long redirect chains. If you want to optimise your website, this is usually a good a starting point.
Backlinks and Authority
You probably know that you can link to other websites from yours, right? Do you know that if you link to other websites from yours, you can give their website a little boost to something we call ‘Authority?’
When someone links to your website from theirs, it’s called a backlink. This can be great for your business, it can also be bad if they’re links from dodgy websites. So what you need is high quality backlinks from relevant websites. If you run a mortgage advisers, it would be a great idea to work on gathering back links from membership associations, companies you partner with, industry leading literature….you get it? This will improve your chances of ranking in search engines.
We create targeted backlink campaigns, with all SEO projects as it’s THE SINGLE MOST IMPORTANT FACTOR in ranking in search engines. You can only win with this method.
On Page SEO Copywriting
There’s a high chance this might be the only part of SEO that you’re actually familiar with, or you might a good idea about SEO but feel preoccupied with the visual side of it. You’re in a similar boat to a lot of businesses – the words on the page are an obsession that can get in the way of good results.
We think of ‘On Page SEO’ as the icing on the cake. It has minimal impact on rankings and needs backing up with backlinks, internal linking structure and all kinds of things we’ll keep you from worrying about. If you’re ready to take your website to the its full potential, click the top button.
SEO Training and Workshops
You may not want to outsource your SEO strategy and hope to keep it ‘in-house’ instead with a team or team member that can handle that particular channel. Awesome.
If you have a team that could do with training or workshops on how to approach SEO, in the context of your business then we can offer a series of workshops so you can get the most out of search engines for the long term.
Send Us a Message!
Have any questions or concerns? Need us to put together a package affordable SEO services for you? Fill out the form below and we’ll be in touch to help! If you’d rather get in touch by phone, we have an ‘on-call’ mobile, which you’ll be able to contact from 7am until 8pm each day and over the weekend too. Call: 07872378247(this number is for customers only, we are TPS registered so no sales and marketing calls allowed.)