Small business PPC Management
Making sure you're there when they're searching
If you’ve given it a go, you might know that search engine advertising is a great way to burn a lot of money very quickly, with very little to show for it. It’s important to approach any advertising service with care and consideration in a way that will work for your business and your budget too. We build strategies around you and your customers. We want them to click your ads, to get to your pages and make an enquiry. If that doesn’t happen, we know there’s something that needs improving. Though success is never guaranteed you can make it much more likely with landing pages and products or services that people want to buy.
The other side of PPC is refunds. You might have gone through a serious amount of ad budget due to clicks from bots or your competitors. It’s petty of them to try to cost you money in such a way but we’ll block them from seeing your ads. PPC can work locally, nationally or globally, it depends on your target customers. If you want to get started use the contact form below.
Standing out in search engines
This is where copy really comes into its own, driving your success with PPC. Any company can pay for ads so long as they have budget. Bigger companies can force you out by trying to raise the prices and over bidding. We create search engine ads that speak directly to the reader, engaging with them and encourage them to click. Then, when they’re on your page, we’ll use words and layouts to encourage them to take the next step.
This is a big advantage that small businesses have over larger ones. You can work with what you have and where large businesses can be running 100s of ads at any one time, across 100s of pages you can focus in on 1 or 2 core, specific products, optimise the landing pages within a day and give yourself the biggest opportunity to compete.
If you want to give yourself an advantage with PPC, click the button below, fill out the form and we’ll be in touch.
Optimising for your budget
Rather than reducing your costs, we’d look at making the most of your budget and increasing the amount of conversions. We’ll remove key words that aren’t converting or costing too much money and place that budget where you’re seeing results. Landing pages will be optimised to give them a much higher chance of converting to sales. This approach goes well with our small business SEO services.
We’ll also assess your data for fraudulent clicks and any signs that your competitor is clicking on your ads, trying to cost you money. Your competitors will be blocked from seeing future advertisements and any bot traffic will be recorded and submitted for a refund. This can make a big difference to small businesses and your PPC efforts.
Get started by clicking the button below and filling out the form.
Small business PPC management packages
It’s difficult to overcome because PPC can be expensive. We look at your budgets, your products and the locations you deliver services. From there we’ll build a PPC management package around you and your small business, perfectly fit to your needs, realistic and with a strategy that will pay off, over time.
It’s a good idea to define your goals and the outcomes you’d like to see because these are what we’ll use to measure the success of our PPC campaigns, giving you what you’re hoping for and guiding our process to deliver the results that you want.
If you want to know more about our small business PPC management packages, click the button below and one of the team will be in touch to help. It might also be worth taking a look at our small business marketing services too.