Small business search engine marketing
Making sure you're there when they're searching
Search engine marketing services can be notoriously expensive but in the right hands, you’ll make much more than your money back. If you’ve ever given it a go, you’ll know there are many different factors and you’ll need a carefully focused strategy to make the most of your investment. Search engine marketing features 2 distinct parts
1. organic, which is covered in our search engine optimsation services
2. sponsored which we offer as ppc management services.
Whichever avenue you’re looking at exploring, we’ve broken them down below. If you want to look at both, contact us and we’ll build you a package that fits your goals.
SEO is one of the many dark arts of marketing and because of that, agencies often want to charge businesses £5,000 per month regardless of the results. We understand small businesses like yours. You don’t have endless budgets and every single enquiry can be a big deal.
We work in a different way focusing on your products and your customers, thinking about why the person is searching a particular search term and making sure your website answers what they’re looking for. That’s essentially what SEO, making sure pages meet the expectations of the people searching.
We’re transparent about results and don’t pretend you’re going to be ranking immediately. There’s a process to follow and it takes time, patience and a humble attitude to get right. There is no golden egg but there is a process that will work for you for the long term and we track it every step of the way too! Click the button below and fill out the contact form to get started. Ideally, we’ll need to take a look at your website so please include that in your message.
SEO consists of 3 main parts:
This is what you can see on the page. The words must mean something, it can’t be crammed with search terms and it has to follow a logical order. Search engines try to look at the pages of your website as if they are humans. Does this page answer what they were searching for? How does it compare to other websites? What links are on the page?
This is mostly background work, from the time it takes to load your page through to instructions your website gives to search engines(robots.txt, canonicals, schema markup etc.) It’s a tricky area that is best left to someone who understands how to fix them. It’s a bit like a plumber coming to fix your pipes, you could probably do some of it yourself but chances are he’s trained for many years.
This is almost all about backlinks and ways that visitors arrive at your website. Who is linking to your website? Are they trustworthy and related? Do you have a lot of visitors from social media?
We look at your website as a whole, optimising these 3 areas on both existing pages and new ones too. This approach will make it much more likely for your website to appear in search engines and make the most of the opportunity.
If you’ve given it a go, you might know that search engine advertising is a great way to burn a lot of money very quickly, with very little to show for it. It’s important to approach any advertising service with care and consideration in a way that will work for your business and your budget too. We build strategies around you and your customers. We want them to click your ads, to get to your pages and make an enquiry. If that doesn’t happen, we know there’s something that needs improving. Though success is never guaranteed you can make it much more likely with landing pages and products or services that people want to buy.
The other side of PPC is refunds. You might have gone through a serious amount of ad budget due to clicks from bots or your competitors. It’s petty of them to try to cost you money in such a way but we’ll block them from seeing your ads. PPC can work locally, nationally or globally, it depends on your target customers. If you want to get started use the contact form below.